Guidelines and Policies :·
Office of Trademark Licensing (Continued)
Information for faculty, staff, students, vendors, and sponsors follows regarding use of the university's name and symbols for commercial purposes and procedures for obtaining approvals for their use. The Office of Trademark Licensing serves a number of interrelated functions for UCSD:
- OTL promotes a positive image of the university through the marketing of the university's name symbols in a variety of media, including print advertisements, movies, web sites, and logo products such as
t-shirts, sweatshirts, baseball caps, electronic games, and novelties.
- OTL preserves and enhances the value of campus trademarks as desirable and profitable for use in such ways as:
- Licensing another to use UCSD marks, while maintaining control over the nature and quality of the licensee's goods or services associated with the mark.
- Protecting the university's trademarks from misuse and infringement by enforcing a high-quality standard for emblematic products.
- Managing consistent and appropriate use of the UCSD marks.
- Negotiating license, settlement, and other agreements with nonuniversity commercial entities.
- Initiating state, federal, and international trademark registrations.
